Macy’s Hosts Ninth Annual “Shop For A Cause” on Saturday, August 23 and Customers Save Storewide

Macy’s offers customers a one-day 25 percent discount with a $5 donation to March of Dimes

Miami, Florida | Monday, August 18, 2014

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Macy’s and March of Dimes invites customers to participate in its ninth annual national Shop For A Cause charity event on Saturday, Aug. 23, 2014. Macy’s “Shop For A Cause” is a unique, one-day-only shopping event created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.

Macy’s has designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of “Shop For A Cause” savings passes in Macy’s stores and on macys.com on Aug. 23.

"Macy's is committed to giving back, nationally and to our local communities," said Martine Reardon, Macy's chief marketing officer. "For the last eight years, Macy's Shop For A Cause program has provided our customers and associates the opportunity to show their support and give back to their local community organizations while enjoying great savings at Macy's. We are honored to partner with March of Dimes as our national in-store beneficiary and to offer our customers an easy and convenient way to make a positive difference in the lives of others."

Customers can also shop online at macys.com, as passes purchased there on Aug. 23 will also benefit the March of Dimes.

“Macy’s support has been critical in helping us provide moms and families with access to prenatal education programs important to improving baby health,” said Meri-Margaret Deoudes, vice president of strategic alliances and cause marketing for the March of Dimes. “Shop For A Cause demonstrates Macy’s corporate responsibility and support for communities, volunteers, and families across the country.”

March of Dimes is the leading non-profit organization for pregnancy and baby health, working to improve the health of babies by preventing birth defects, premature birth and infant mortality. By purchasing a shopping pass in store or online at macys.com on Aug. 23; customers can support the work of the March of Dimes while enjoying a day of spectacular discounts, entertainment and special events at Macy’s.

In addition to March of Dimes, more than 4,000 local charities have signed up to participate this year. By purchasing $5 “Shop For A Cause” savings passes from these organizations, customers will be supporting their favorite local cause and will receive 25 percent off on regular, sale and clearance merchandise, as well as 10 percent off electrics, electronics, watches, furniture, mattresses and area rugs all day Saturday, Aug. 23. Exclusions apply, see savings pass or visit macys.com /shopforacause for details. Customers also are eligible to win a $500 gift card.

Each participating nonprofit organization will keep 100 percent of every savings pass it sells. For a list of participating organizations, please visit macys.com/shopforacause.

For more information about Macy’s Shop For A Cause, visit macys.com/shopforacause.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at macys.com/pressroom.

About March of Dimes

March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we empower every mom and every family.

Visit marchofdimes.org or nacersano.org for more information. Visit shareyourstory.org for comfort and support. Find us on Facebook and follow us on Instagram and Twitter.