HBWW education and awareness campaign

Educating women and their families is a critical first step in improving birth outcomes. Many women simply are not aware of how their overall health can affect their current pregnancy or a future pregnancy. Through the Healthy Babies are Worth the Wait awareness and education campaign, the March of Dimes provides high-quality, field-tested educational materials to women of childbearing age with accurate, relevant and culturally appropriate health information. In 2014, chapters reached millions of women through the campaign with messages such as, “If your pregnancy is healthy, it’s best to stay pregnant for at least 39 weeks. If you choose to induce labor in a healthy pregnancy, talk to your health care provider about waiting until you’re full term at 39 weeks.” The campaign also reinforces that “if your pregnancy is healthy, wait for labor to begin on its own.”

March of Dimes chapters also provide education on other topics such as preconception health, preventing birth defects, reducing the risk of a repeat preterm birth, and reducing smoking and other risk factors associated with preterm birth.