Hi Friend,
Happy summer! In this issue, we’re sharing several exciting corporate partner announcements—from a new collaboration with CVS Health Foundation, to our long-time partner Publix reaching a major milestone, and to mission-aligned initiatives with leading mom and baby brands. We have lots to celebrate as we grow our portfolio of corporate partner impact at March of Dimes.
We’re also excited to announce our new VP of Corporate Engagement, Elizabeth Dunn. Elizabeth has been with March of Dimes since 2005, starting in the Boston market and joining the national Corporate Engagement team in 2018. In her new role, she’ll continue to work with March of Dimes’ national corporate partners to develop strategic cause marketing and social impact campaigns that raise critical funds for moms and babies, while delivering significant benefits to partner corporations.
Elizabeth and her team craft each collaboration with our corporate partners in alignment with their business objectives and brand values, and each one tells a powerful story with measurable impact.
‘Til next time,
Kelly Ernst
SVP, Chief Revenue Officer
March of Dimes
Announcing our new collaboration with CVS Health Foundation
This month, we announce a new, five-year collaboration with CVS Health Foundation to elevate the role of doulas in maternity care. Together, we aim to increase awareness of and access to doula services for people during their pregnancy journey, while growing and supporting the doula workforce and bolstering the doula profession within the healthcare system. Watch our webinar from June that jumpstarted our collaboration and helped educate families on the support doulas provide.
Publix crosses $100M milestone for March of Dimes
Thanks to the generosity of its customers and associates, this year Publix, Inc. reached an incredible milestone of raising more than $100million for March of Dimes since 1995. This year alone, their annual point-of-sale campaign raised nearly $6.4 million, earning them the prestigious honor as our #1 corporate partner for the eighth year in a row.
Baby Bjorn supports our Mom & Baby Mobile Health Centers
Baby Bjorn, a premier baby products manufacturer, is the newest corporate partner to support March of Dimes’ Mom & Baby Mobile Health Centers® to help address the issue of maternity care deserts in the U.S. Our mobile health centers provide on-the-ground access to care for moms who otherwise may not have received quality maternity care during and after their pregnancy.
Research expands to focus on Recurrent Pregnancy Loss
On June 14, March of Dimes announced a new step in growing our extensive body of maternal care research with an expanded focus on Recurrent Pregnancy Loss (RPL). This research focus will provide fresh insights on RPL as it relates to environmental factors. Corporate partners play an integral role in supporting our research. Email us to learn how you can help support the next generation of breakthrough discoveries for moms and babies.
Thought leadership spotlight: Clearblue® and March of Dimes
When there is mission alignment between a company and a nonprofit, powerful opportunities for content creation and thought leadership emerge, and our partnership with Clearblue® is a shining example of this synergy.
This spring, March of Dimes and Clearblue® launched a series of TikTok videos around maternal health topics. The videos provide trusted content that draw on both brands’ strengths to educate and engage with consumers around issues that deeply matter to them. These videos are an extension of our existing partnership with Clearblue®, which features our logo on the packaging of Clearblue® Ovulation and Pregnancy Test products, promoting their brand’s support of March of Dimes.
Organizational News: March of Dimes testifies at U.S. House of Representatives hearing
On June 14, March of Dimes’ President and CEO Dr. Elizabeth Cherot testified before the House of Representative’s Energy and Commerce Health Subcommittee on the PREEMIE Act and Preventing Maternal Deaths Act. In the hearing, March of Dimes sounded the alarm on the nation’s maternal and infant health crisis, saying that supporting women before, during, and between pregnancies is integral to improving health outcomes for them and their babies. Dr. Cherot called for lawmakers to take swift action to pass critical legislation that can help address this public health crisis.
Corporate support is vital to our advocacy success. Email us to learn more about how corporate partners can help us continue to champion public policies that improve mom and baby health.
In the news
NPR: U.S. maternal mortality rates have more than doubled in the last two decades
USA Today: Rising maternal mortality rate in US hits Black, Native Americans hard