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Farmers Insurance Employees and Agents Celebrate 7th Annual Be a Hero for Babies Day® Wearing Purple on “Today”

New York City — Thursday, June 21, 2012

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Celebrating another successful Be a Hero For Babies Day, a group of Farmers Insurance volunteer moms, dads and their newborns were greeted by co-anchor Al Roker on NBC’s “Today” at Rockefeller Plaza this morning. Wearing March of Dimes signature purple T-shirts, the group spoke with Al about all the activities that Farmers insurance employees, agents, and district managers are doing nationwide today to support March of Dimes efforts for stronger, healthier babies. Last year, the one-day fundraiser brought in $2.5 million dollars to benefit the health of America’s moms and babies. PHOTO CREDIT: MARCH OF DIMES.

About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. 

For the latest resources and health information, visit our websites and To participate in our annual signature fundraising event, visit If you have been affected by prematurity or birth defects, visit our community to find comfort and support. For detailed national, state and local perinatal statistics, visit You can also find us on Facebook or follow us on Twitter.