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Empire State Building Lights Purple for World Prematurity Day

New York, New York — Thursday, November 17, 2011

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The Empire State Building towers will light purple this evening in honor of the first-ever World Prematurity Day. Organizations in Europe, Africa and Australia join March of Dimes to raise awareness and to call on governments worldwide to reduce death and disability caused by premature birth. An estimated 13 million babies are born early every year around the globe, including more than half a million in the United States. People everywhere can show their support for global prematurity prevention efforts by going to and changing their Facebook status to reflect a prematurity awareness message.Special thanks to the Empire State Building for supporting World Prematurity Day.

Photo caption: The Empire State Building design is a trademarked image and used with permission by ESBC.
Photo by Karl Wint Photography

About March of Dimes
March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality.

For the latest resources and health information, visit our websites and To participate in our annual signature fundraising event, visit If you have been affected by prematurity or birth defects, visit our community to find comfort and support. For detailed national, state and local perinatal statistics, visit You can also find us on Facebook or follow us on Twitter.