Sanofi Pasteur’s guiding principle is simple: They envision a world in which no one suffers or dies from a vaccine-preventable disease. They work to achieve this vision through cooperation, innovation, and education. The collaboration between the March of Dimes and Sanofi Pasteur helps to inform the public about the burden of disease and the true value of vaccines through two unique campaigns: Sounds of Pertussis® and the Word of Mom: Celebrating Generations of Healthy Advice Campaign.
Since 2009, March of Dimes and Sanofi Pasteur have worked together on the Sounds of Pertussis Campaign, which has helped raise awareness about the potential dangers of pertussis, also known as whooping cough, and the importance of adult tetanus, diphtheria, and acellular pertussis (Tdap) vaccination.
The Word of Mom Campaign was started in 2013 to honor the March of Dimes 75th anniversary and its ongoing work to give all babies a healthy start in life. This Campaign aims to empower moms to help make the best health decisions for their families, ensuring that they receive immunizations for vaccine-preventable diseases. Word of Mom promotes family health by providing educational resources, tools and advice from moms across the generations. These resources, which can be found on Vaccines.com/WordofMom, include an infographic illustrating adult vaccination recommendations, an educational public service announcement (PSA) featuring a family with a history of polio and graphics about the importance of immunizations. A number of additional resources also can be found at Vaccines.com.