Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.
Partnering for nearly 20 years, March of Dimes and Macy’s share a common belief that all moms and babies—regardless of age, race, geography, income or socio-economic background—deserve the best possible start.
Geared toward communities with the greatest disparities and highest preterm birth rates, and predominantly focused on prenatal education, Macy’s contributions will continue supporting core components of March of Dimes’ community programs, including training medical and community health workers, providing professional curricula for program implementation and distributing health education materials to women. Without these critical resources, for example, more than 52,000 women served in 2018 with Macy’s help would have been at greater risk.
Among the vital programs that March of Dimes provides for women and families, Supportive Pregnancy Care (SPC) fosters health equity and health literacy by addressing social determinants and medical factors in an approach that is culturally relevant and customizable. This model of group prenatal care addresses rising preterm birth rates by increasing social support, access to community resources and education, self-efficacy and patient empowerment. In 2019 Macy’s will contribute to expanding vital SPC prenatal care and mission resources—through education, bilingual content development, distribution and training—to assist in supporting, educating and empowering all moms during their pregnancy journey. This includes launching a new SPC site in Suffolk County on Long Island, NY, an area of high-risk pregnancies in the greater New York City area.