ALEX AND ANI, which creates meaningful, eco-conscious jewelry and accessories, is a proud partner of the March of Dimes through its charitable division and collection, CHARITY BY DESIGN.  ALEX AND ANI focuses on giving back through creative design, with more than 55 non-profit partners, and thousands of additional charity collaborations in communities across the globe.  This has resulted in over $40 Million dollars in donation to the non-profit community since the launch of the division in 2011.

The partnership with March of Dimes launched in March of 2014 with the Special Delivery expandable wire charm bangles featuring a stork in pink or blue.
On April 3rd 2017, ALEX AND ANI launched a reimagined design - the Baby Block Charm bangle, available in Rafaelian Silver or Rafaelian Gold finish. A sign of innocence and growth, the baby block symbolizes building. One block at a time, we shape our family and our goals, and we watch a tiny creation become something bigger, something life-changing. With care, we create a world for future generations— our own little ones— and we help give every baby a fighting chance.

The Baby Block Charm bangle is available at ALEX AND ANI retail locations, online at and through authorized retail partners nationwide. ALEX AND ANI is donating 20% of the purchase price* from each Baby Block Charm bangle sold, with a minimum donation of $25,000, between April 2017 and December 2017 to the March of Dimes. Since 2014, ALEX AND ANI has donated more than $625,000.

*Purchase price includes sales to ALEX AND ANI retail and web customers, and authorized retailers.