A leader in the grocery retailer industry, ALDI values every customer—especially the little ones. As one of America’s favorite grocery stores*, ALDI is helping busy moms and dads with Little Journey, the first full line of baby products. The new line offers high-quality baby feeding and changing essentials, including organic puree pouches and diapers for newborns to toddlers.

In honor of Little Journey supporting parents and little ones alike, ALDI developed a partnership with the March of Dimes through a $100,000 donation in support of the 2016 Give them tomorrow campaign. Through the donation, ALDI will help the March of Dimes to improve the health and wellness of moms and babies across the US through healthy pregnancy and prenatal care programs. ALDI is committed to giving every baby a fighting chance and is a strong supporter of families in communities across the country.

*According to a survey of US consumers conducted in 2016 by Market Force Information.

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