“Today Show” Highlights Be a Hero for Babies Day

New York City | Thursday, July 22, 2010

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A crowd of volunteer moms, dads and their newborns appeared on NBC's “Today Show” to celebrate Farmers Insurance Be a Hero for Babies Day, a one-day fundraiser in which Farmers Insurance hopes to raise more than $2 million to benefit the March of Dimes. The group, clad in purple and white, the signature colors of the March of Dimes, drew the attention of weather anchor Al Roker, who interviewed one of the volunteer "spokesmoms" about the March of Dimes mission to give all babies a healthy start in life. View the program by visiting http://today.msnbc.msn.com/

Throughout the country today, Farmers Insurance employees, agents and district managers are holding fundraisers such as local telethons, golf outings, pancake breakfasts and pie-throwing contests to help meet and perhaps exceed the single-day goal of $2 million. Anyone can visit marchofdimes.org/farmers and make a donation, or use their cell phone to donate $5 to the March of Dimes by texting the word “hero” to 20222.

Several celebrity sports figures will join Farmers Insurance in four key markets to help support this one-day fundraising effort. In Los Angeles, Matt Kemp with the LA Dodgers, Jordan Farmar formerly with the LA Lakers and now with the New Jersey Nets, Mexican soccer legend Jorge Campos, Olympic Gold Medalist Kerri Walsh and Candace Parker with the LA Sparks are among the crowd of supporters on this special day. T.J. Ford with the Indiana Pacers will be in Austin; Christian Okoye, a former Kansas City Chief, will be in Kansas City; and Gerald McCoy, a former OU Sooner player currently with the Tampa Bay Buccaneers, will be in Oklahoma City.

As the nation’s third-largest personal property and casualty insurance group, Farmers is committed to improving the communities where their customers, agents and employees live and work. Farmers’ commitment to the March of Dimes spans more than two decades and has donated more than $31 million dedicated to research and education programs to protect infant health.

Photo Caption: LA Sparks’ Candace Parker, (left to right); Farmers Insurance Chief Executive Officer, Bob Woudstra; March of Dimes President, Dr. Jennifer L. Howse; Olympic Volleyball Gold Medalist, Kerri Walsh; Jordan Farmar, formerly with the LA Lakers and now with the New Jersey Nets; Mexican soccer legend Jorge Campos; and the March of Dimes 2010 National Ambassador, Joshua Hoffman in front, came out to the Farmers headquarters in Los Angeles to participate in Be a Hero for Babies Day festivities. The special guests were on hand to sign autographs, take pictures with Farmers employees and answer the phone when pledges came in. The one-day fundraiser’s goal was to raise more than $2 million to benefit the March of Dimes.

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.

For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. To participate in our annual signature fundraising event, visit marchforbabies.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit peristats.org. You can also find us on Facebook or follow us on Twitter.