Lubbock, TX | Thursday, June 25, 2020

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The United Family and March of Dimes, the leading non-profit dedicated to improve the health of moms and babies, are joining forces to raise critical funds. The scan-tag campaign kicks off July 1 and runs through July 12 at The United Family locations in West Texas and New Mexico. The United Family customers will help moms and babies by contributing to March of Dimes by adding a $1 donation to their total grocery bill. The United Family stores include United Supermarkets, Market Street, Albertsons Market, and Amigos. Since 2001, The United Family and its customers have raised more than $1.1 million to support the mission of March of Dimes.


“The funds The United Family and their customers raise makes a huge difference to moms and babies,” says Delia Case, March of Dimes West Texas Executive Director. The U.S. is facing an urgent maternal and infant health crisis and we are on the front lines in West Texas and New Mexico. Moms and babies can’t wait; they need our help now more than ever.”

"We are so honored to have the opportunity to partner with an incredible organization like March of Dimes," said Mandy Tomlin, CFO of the United Family. "Through this program, we hope to further support their mission of fighting for the health of all mothers and    babies. The United Family fully supports March of Dimes and their efforts to create a world where all mothers and babies are given the best opportunity to thrive. Through their advocacy and action, they have helped change the lives of millions. The United Family is proud to be a small part of that mission.”

The U.S. is among the most dangerous developed nations in which to give birth. Even before the COVID-19 global pandemic hit, the United States is in the midst of a maternal and child health crisis with more than 50,000 women experiencing life-threatening complications as a result of pregnancy and childbirth and 380,000 babies born prematurely each year. In Texas, one in 9 babies (10.8%) are born preterm, which can lead to life-long health problems. March of Dimes is working in communities to reduce the rising rates of preterm birth, maternal mortality and morbidity.

March of Dimes always serves as a reliable resource and support system for moms and babies, and especially now during the COVID-19 pandemic. Knowing that stress can influence physical and mental health, March of Dimes is offering free weekly virtual support groups to pregnant and postpartum individuals in response to COVID-19. March of Dimes has up-to-date information and support in English and Spanish on their websites, social channels and in their apps. March of Dimes is also offering weekly March of Dimes Facebook Live events to keep families up-to-date on the latest COVID-19 information and its impact on the health of moms and babies.

About The United Family®

In its 104th year of operation, United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with stores in 53 communities in Texas and New Mexico. A self-distributing company with headquarters and their distribution center in Lubbock, The United Family currently operates 94 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, Praters and Llano Logistics. The company is a wholly-owned subsidiary of Albertson’s LLC. For more information, please visit

About March of Dimes

March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we empower every mom and every family.

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