New March of Dimes Cause-Marketing Campaign, “Imbornto” To Be Featured At Marketing to Moms Conference

Support March of Dimes Work to Give Babies a Healthy Start in Life

White Plains, New York | Thursday, August 16, 2012

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M2Moms®, the premier national marketing conference that helps businesses connect with moms, is supporting the March of Dimes work to give all babies a healthy start in life.

The March of Dimes, the leading nonprofit organization for pregnancy and baby health, has been named the official nonprofit of the 8th Annual M2Moms® … The Marketing to Moms Conference and will receive a donation for every conference registration.

During the two-day national marketing conference held October 22-24 at the Chicago Cultural Center, the March of Dimes and several campaign partners will host a panel discussion about the 2012 launch of its new cause-marketing campaign. Called “imbornto,” the campaign is built around the hopes, dreams and aspirations that we have for our babies and ourselves and sends the message that every baby is born to do something great. Four million babies are born in the United States each year, and March of Dimes helps each and every one through research, education, vaccines and breakthroughs.

“The M2Moms® conference is a great opportunity for the March of Dimes to reach businesses that reach moms, the critical decision makers for most families,” said Chad Royal-Pascoe, vice president of National Strategic Alliances & Cause Marketing for the March of Dimes. “Through imbornto, our new national cause-marketing campaign, the March of Dimes has become the official sponsor of Mother’s Day and Father’s Day and I know that many companies will want to get involved once they learn how well it has worked for our partners.”

The conference brings together marketers, brand managers and agencies to learn how to connect with moms. It provides the attendees with research, trends, facts and news. Attendees use case studies to develop creative strategies, resources and techniques to help them build market share with moms.

For M2Moms® information: or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

About March of Dimes

March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we empower every mom and every family.

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