March of Dimes Switches Domain to marchofdimes.org
White Plains, New York | Thursday, September 11, 2014
The March of Dimes has switched its domain name to marchofdimes.org.
“For 12 years, the March of Dimes has used .com to promote our presence on the internet because it was the best and only descriptive domain available to us,” said Dr. Jennifer L. Howse, president of the March of Dimes. When the .org became available this year we saw an opportunity to more appropriately align ourselves with other top nonprofit organizations around the world. We think it will help consumers more intuitively understand that the March of Dimes is a not-for-profit dedicated to mom and baby health.”
“Changing to marchofdimes.org is a subtle improvement, but it’s a natural for us,” said Dr. Howse. “It lets more moms know that we're a trustworthy, independent, non-commercial source. We are a one-stop shop for the information women need to help them have healthy pregnancies and healthy, full-term babies.”
Founded by President Franklin D. Roosevelt in 1938, the March of Dimes has become a familiar household name, reaching more than about 90 percent name recognition across the United States, according to internal research.
About March of Dimes
March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we empower every mom and every family.