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March of Dimes volunteer Tom Aiello, with wife Brandy (right, holding baby), prepares to speak this morning with Today Show weatherman Al Roker. The couple's son George was born prematurely in 2009. Mr. Aiello is a division vice president for Kmart -- the retailer has a set a goal to raise $10 million to support March of Dimes programs and research. March for Babies takes place in more than 900 locations nationwide.