Macy’s “Shop For A Cause” Raises More Than $3 Million For The March Of Dimes

Macy’s annual charity event helps fund critical March of Dimes® programs

White Plains, NY | Tuesday, September 13, 2016

save print

Macy’s “Shop For A Cause” event has shown that superheroes come in all shapes, sizes and ages. This year’s three-day shopping event, held August 26-28, raised more than $3 million to benefit March of Dimes programs to give more babies a fighting chance.

“Once again, we are humbled by Macy’s associates and their customers’ super heroic fundraising efforts,” said Dr. Jennifer L. Howse, president of the March of Dimes. “Thanks to this incredible support, Macy’s is making a real difference in the lives of moms and babies across the country. This year's amazing success will allow us to help improve the health of even more babies in local communities.” 

The March of Dimes was the exclusive national beneficiary of the in-store and online savings pass for this year’s “Shop For A Cause”. When giving $5, customers were supporting life-saving breakthroughs for babies, while receiving a savings pass to enjoy special discounts at Macy’s. 

Now in its 11th year, “Shop For A Cause” has grown from a one-day to a three-day shopping event created to support local and national charities’ fundraising efforts. Since the start of Macy’s partnership with the March of Dimes, the retailer has raised more than $25 million for the cause, including $18 million from Shop For A Cause.

“Thanks to the generosity of our associates and customers, Macy’s Shop For A Cause program has supported the fundraising efforts of thousands of national and local charities again this year,” said Holly Thomas, Macy’s group vice president of cause marketing. “We are delighted to continue connecting with our communities and giving back to causes that are truly making a difference.”

For more information about the program, visit

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.

For the latest resources and health information, visit our websites and To participate in our annual signature fundraising event, visit If you have been affected by prematurity or birth defects, visit our community to find comfort and support. For detailed national, state and local perinatal statistics, visit You can also find us on Facebook or follow us on Twitter.