Macy’s “Shop For A Cause” Raises More Than $2.7 Million to Benefit Moms and Babies

White Plains, New York | Wednesday, September 3, 2014

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Macy’s ninth annual “Shop For A Cause” one-day shopping event held on Saturday, August 23, 2014 raised more than $2.7 million to help the March of Dimes give more babies in our nation a healthy start in life, it was announced today.

Over the past four years, Macy’s “Shop For A Cause” has supported the March of Dimes work to prevent serious infant health problems such as premature birth, birth defects, and infant mortality. In total, Macy’s customers have donated more than $11 million through “Shop For A Cause” to help moms have full-term, healthy babies.

“Thanks to the incredible support of Macy’s and their customers the March of Dimes is making a difference in the lives of moms and babies who need help,” said Meri-Margaret Deoudes, March of Dimes vice president, National Strategic Alliances and Cause Marketing. “The ‘Shop For A Cause’ program is perfect for families to save on back-to-school shopping for their children while helping other families in their communities and nationwide with babies born too soon.”

The March of Dimes was the exclusive national beneficiary of in-store and online savings pass sales for Macy’s “Shop for A Cause” in 2014. For more information about “Shop For A Cause,” visit macys.com/sfac.

"Macy's continues to be inspired to give back and proud to offer our customers an easy way to make a positive difference in the March of Dimes mission for stronger, healthier babies in communities across the country," said Martine Reardon, Macy's chief marketing officer.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers. For Macy’s media materials, images and contacts, please visit our online pressroom at macys.com/pressroom.

About March of Dimes

March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we empower every mom and every family.

Visit marchofdimes.org or nacersano.org for more information. Visit shareyourstory.org for comfort and support. Find us on Facebook and follow us on Instagram and Twitter.