Macy’s Raises $3.5 Million through “Shop For A Cause”

Macy’s helps March of Dimes® and thousands of local charities raise funds through annual shopping event

Miami, Florida | Thursday, September 10, 2015

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In support of March of Dimes and more than 4,000 charities nationwide, Macy’s raised more than $3.5 million dollars through its annual “Shop For A Cause” campaign, which took place on Saturday, August 29. Volunteers at Macy’s stores and those from participating organizations contributed to the program’s success and worked together to drive funds across the country.

“The Shop For A Cause program is one of our biggest fundraising events of the year and a great way for our stores to connect in our communities,” said Martine Reardon, Macy’s chief marketing officer. “Our associates and customers are making a difference locally and nationally through this campaign, which truly embodies the magic of Macy’s. It’s an honor to be able to raise funds and give back to so many worthy causes this year.”

Now in its 10th year, Shop For A Cause is a unique, one-day-only shopping event created to support local and national charities’ fundraising efforts. Macy’s designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in Macy’s stores and on

“Thanks to Macy’s and their customers for giving every baby born in the U.S. a fighting chance by raising millions of dollars through ‘Shop For A Cause’,” said Dr. Jennifer L. Howse, president of the March of Dimes. “Over the past five years nearly $15 million dollars has been raised to help support local community-based programs that give moms the information they need to have full-term pregnancies and healthy babies. We’re proud to report that last year with help of Macy’s ‘Shop For A Cause,’ March of Dimes chapters were able to award 554 grants totaling more than $5.1 million and reaching nearly one million women to help improve the health of their babies.”

In addition to the March of Dimes, more than 4,000 local charities signed up to participate in the event this year. By giving $5 to their favorite local cause, customers were able to support a cause meaningful to them and receive the savings pass to enjoy special discounts at Macy’s.

For more information about this year’s program, visit

About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at

About March of Dimes

March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we empower every mom and every family.

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