Kmart Is March of Dimes Top Partner for Health of Moms and Babies
Retail Giant’s Participation in March for Babies Raises a Record Amount
WHITE PLAINS, NEW YORK | Tuesday, July 22, 2014
A few dollars given individually might not seem like much, but through many such small acts of generosity, Kmart’s Shop Your Way℠ members, customers and associates have donated an unprecedented $11 million this year to the March of Dimes annual March for Babies® to give more babies a healthy start in life.
Kmart’s record-breaking achievement set a new standard for the successful relationship between the two organizations. Tim Austin, Kmart’s senior vice president of retail services and the 2014 March for Babies National Chairman, joined an enthusiastic crowd of 10,000 walkers at the Chicago Lakefront March of Babies in April where he shared how this year’s effort became more personal than ever.
"Kmart’s commitment to the March of Dimes is historic,” Austin said. “Helping babies clearly resonates with our customers and associates, and personally, it brings me immense joy. The mission of the March of Dimes has touched my own family this year as my grandson was born prematurely. Kmart’s ongoing efforts to support March of Dimes helps fund education programs and research initiatives that can help more babies receive the healthy start in life they deserve.”
Kmart has been a March of Dimes partner for more than three decades, and its annual fundraising campaigns have raised more than $125 million, more than any other corporation.
“Because of Kmart’s support, more women will get the prenatal care they need, and 92,000 families of babies in newborn intensive care all across the country will get comfort and guidance,” said Dr. Jennifer L. Howse, president of the March of Dimes. “With Kmart as our partner, hundreds of scientists now are working together to discover the unknown causes of premature birth. Our work has helped reduce the US preterm birth by more than 10 percent since 2006, sparing thousands of babies from death and disability. We are truly grateful to everyone at Kmart for their remarkable contributions to this effort.”
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at kmart.com | Sears Holdings Corporation website at searsholdings.com | Facebook: facebook.com/kmart.
About March of Dimes
March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we empower every mom and every family.