EMPIRE STATE BUILDING LIT PURPLE TO HONOR PREMATURE BABIES
The Empire State Building was lit purple on Nov. 17 in honor of the 8th Annual World Prematurity Day. Learn more about what you can do at marchofdimes.org. Photo credit: Susan Stava.
| Monday, November 19, 2018
Media ContactsMichele Kling (914-997-4613)
The Empire State Building was lit purple on Nov. 17 for World Prematurity Day (WPD) as March of Dimes, the organization leading the fight for the health of all moms and babies, called for action to raise awareness and support for the 15 million babies affected by preterm birth each year around the world. Premature birth (before 37 weeks of pregnancy) is the largest contributor to infant death in the United States and around the world. Babies who survive an early birth often face serious and lifelong health problems.
During Prematurity Awareness Month in November, as well as on World Prematurity Day on Nov. 17, March of Dimes is advocating for #blanketchange, celebrating families through events large and small, sharing inspiring stories, lighting the world purple, and raising funds for life-saving research and community-based programs to give every baby the best possible start.
Learn more about what you can do to help, and show you care about premature babies at marchofdimes.org. Special thanks to the Empire State Building for supporting 2018 World Prematurity Day. The Empire State Building image ® is a registered trademark of ESRT Empire State Building, L.L.C. and is used with permission.
About March of Dimes
March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we empower every mom and every family.