Customer donation campaigns for healthy moms and strong babies
Mom and premie baby

Consumers are willing to donate at the register to help children’s health charities. This includes the 1 in 10 babies born too soon in the U.S.

Retail campaigns with March of Dimes help 360,000 preterm infants and their families get the best possible start each year, as well as supporting our lifesaving mission to fight for the health all moms and babies in the U.S.

Corporate social responsibility matters to customers. We help our retail partners create successful fundraising campaigns that are authentic and impactful, and deepen loyalty to your brand.

Retail lockup info

Mutually beneficial campaigns

Retailers are 4X more likely to sponsor cause-related initiatives than any other industry. That’s why we work to maximize our retail partnerships for the greatest impact—for your brand and our mission.

Positive brand impact

Partnering with March of Dimes aligns your brand with one of the most recognized and respected charities at point-of-sale.

Turnkey activations

Our best-in-class campaigns are easy to activate, with expertise and support to ensure a seamless experience for your employees and customers.

Recognizing your impact

As a retail partner, we lift up your brand during and after your campaign to recognize your impact among your customers and community.


Publix In store rep

Custom fundraising opportunities

POS customer donation

• In-store and online

• Round-up, pinup, pin pad asks

Specialty opportunities

• Percentage of proceeds

• Product development

• In-store events

Online promotions

• Online/mobile checkout technology

• Online employee giving

• Social and storytelling

Mom holding two premie baby

Local or national scale

Retail campaigns can be activated at local, regional, and national levels. We work within the specific markets that best fit the needs of your brand. Teams from our local markets and national headquarters work strategically with retail partners to ensure consumer donation campaigns are beneficial for your employees and customers.

Social impact

With your philanthropic support combined with our reach, reputation, and resources, we can connect with your customers and employees in meaningful and powerful ways.

Social Impact for retail partnerships

High relevance with a key audience

Expand your brand’s footprint at the local and national level while raising visibility and favorability with moms.
of moms in the U.S. recognize our brand.
of moms agree maternal and child health issues are serious risks.
of moms say the work of March of Dimes fits their values.

Contact us to get started

Kaye Page, Senior Director of Corporate Engagement

National Office, March of Dimes

[email protected] | 720-363-5998


Powerful retail partnerships for moms and babies

Join these and other national and regional brands that have activated customer fundraising campaigns to support March of Dimes and help end preventable maternal health risks and death, end preventable preterm birth and infant death, and close the health equity gap.


“It’s a huge win-win all around for Walgreens and March of Dimes to partner together. At Walgreens, we like to support moms and babies—it’s one of our foundations and our culture beliefs.”

- Walgreens Manager, Georgia, 2022


“We’re proud to help support an organization that makes a world of difference to so many families—including our Publix family.”

-, 2022