Philips Avent

Philips Avent Logo

Philips Avent and March of Dimes are calling on communities to "Share the Care"

Mom playing with baby

About Share the Care

Through its Share the Care campaign, Philips Avent is calling on communities to help bridge the support gap for moms during the postpartum period and beyond.

In collaboration with March of Dimes, Philips Avent is helping build a modern-day village that prioritizes maternal well-being and ensures families feel supported through early parenthood.

The support gap is real. In 2025, March of Dimes and Philips Avent partnered on research examining the invisible load of early parenthood and the role communities can play in supporting moms. The research found:

• 90% of people would help if asked, yet 6 in 10 moms struggle to express their needs
• 2 in 3 parents say the first three months after birth are when they need the most help
• Nearly 20% of moms reported no support beyond their partner 
• 8 in 10 moms get less than an hour of personal time each day

Together, March of Dimes and Philips Avent are helping turn awareness into action and encouraging communities to show up for moms when they need it most. Because when moms thrive, babies and families do too.

Visit Philips Avent

Media coverage

Why support is missing in modern motherhood

Mom and Baby

Why 3 in 4 Latine moms struggle to express their needs

Mom holding baby

Nearly 20% of moms lack postpartum help beyond partner

Pregnant mother
#

With your support

It Starts With Mom

Find support on your pregnancy journey. Pregnancy can be a wild ride, but you’re not alone. We have the information you need from planning to pregnancy to postpartum.
It Starts With Mom image

NICU journey

Every baby and family deserves the best possible start. For many, that journey begins in the NICU due to preterm birth, birth defects, or other medical conditions. March of Dimes provides compassionate support and trusted education every step of the way.
Mother holding her baby in the NICU, with a loving father gazing at them

Low Dose, Big Benefits

Ask your healthcare provider if you should be taking low-dose aspirin as a simple, safe way to keep your baby — and yourself — healthy.
Pregnancy

Compass by March of Dimes

Explore our app that supports parents and caregivers on their journey from pregnancy through postpartum by providing answers, resources, and compassion at every step.
person looking at the compass app by march of dimes

Professional Education

We promote healthy outcomes for moms and babies by equipping healthcare professionals with education that improves family care, reduces maternal and infant mortality and morbidity, and advances health equity.
Healthcare professional in scrubs and glasses studying with laptop, books, and coffee at a bright workspace.

Research

We are proud to be a research-focused organization, funding millions of dollars of original scientific research each year, to discover the causes of preterm birth and to achieve birth equity for all mothers, regardless of race or class.
Female scientist in a lab coat and gloves examining samples through a microscope in a bright laboratory.