Circle K

Circle K
A valued retail partner through our It Starts With Mom platform, Circle K supports our mission with annual in-store campaigns across 19 states, raising more than $14 million for March of Dimes since 1997.
Circle K 2024 Collage

As a widely recognized convenience store brand known for quality products and great customer service, Circle K is one of March of Dimes’ leading retail partners, activating point-of-sale fundraising campaigns for our mission every October. During this time, Circle K associates across over 1,500 stores ask customers to join them in supporting healthy moms and babies by giving a donation or rounding up their purchase.

In 2024, Circle K expanded their support for March of Dimes, adding 254 stores across California, Oregon, and Washington to launch point-of-sale fundraising for our mission in November. These join stores in Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Missouri, New Hampshire, New York, Ohio, Pennsylvania, Tennessee, Vermont, and West Virginia that run campaigns for our mission every year.

In addition to their in-store campaigns, Circle K selected March of Dimes as a charity recipient of their Giving Pump program, which is a specially marked purple pump where a portion of customers’ gas fill-ups are donated to a children’s-focused nonprofit during a set timeframe.

Circle K’s generous efforts all add up to make a big difference for moms and babies every year. With the support of retail partners like Circle K, March of Dimes can continue protecting the health of families by funding research, providing resources and programs, and advocating for policies to help parents throughout their pregnancies.

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Partnership Accomplishments

Since the 1990’s, Circle K has raised over $14 million to support March of Dimes to help parents and their babies get the best possible start. In 2023, Circle K associates and their customers raised more than $206,000 through point-of-sale fundraising, and in 2024, they raised over $304,000—a remarkable increase in support of the health of moms and babies. Thank you, Circle K, for your enduring commitment to our mission.