A partner since 2019, Reckitt Brands spearheads Better Starts for All, an initiative designed to ensure all American moms and babies in need get the best start.
Better Starts for All

Reckitt joined March of Dimes in 2019 as a proud corporate partner to spearhead Better Starts for All, an initiative designed to ensure all moms and babies in the U.S., especially those with the greatest need, can have a healthy and strong start.

Better Starts for All is a resource for pregnant women and families to access information on preconception, prenatal and postpartum care, and facts on the COVID-19 pandemic as it relates to their health. Through Better Starts for All, Reckitt and March of Dimes aim to advance solutions towards eradicating maternity care deserts in the U.S.—counties with little or no hospitals offering obstetric services—by utilizing mobile health resources, supportive pregnancy care and virtual programming.

Reckitt is a holding company that includes the brand Enfa, which manufacturers products ranging from child nutritional products to vitamins and baby thermometers. Our partnership was carefully vetted in accordance with our policy on breastfeeding. Our work together supports the WHO Code recommendation for exclusive breastfeeding in the first six months of life, and we encourage continued breastfeeding for up to two years and beyond.

March of Dimes is pleased to share the final report of the three-year Better Starts for All pilot. What began as an opportunity to increase access in maternity care deserts has provided many invaluable lessons, especially about the type of care that women and families need. The COVID-19 pandemic has exacerbated adverse health outcomes, and the communities without access to quality healthcare continue to suffer the most. March of Dimes is committed to our mission to help increase access to quality healthcare for moms, babies, and families. The Better Starts for All pilot embodies this mission at its core. We look forward to working with funders and community partners to replicate the interventions of this program across the U.S.

Partnership Accomplishments

The Better Starts for All campaign is a 3-year initiative that drives support, education, clinical care and virtualized care to women in at-risk, maternity care desert populations. This work illustrates our shared commitment to make a fundamental change in U.S. prenatal care.