Hi Friend! First, a big thank you to our corporate partners for your incredible support of our mission at March of Dimes, and your commitment to the lives of moms and babies. Following are a few of our latest partnership announcements. We hope you have a great Labor Day weekend!
- As summer winds down, that means our March for Babies 2024 season is at a close, and we’d like to share our campaign results here. We raised over $15M across 70+ events, and saw hundreds of corporate partners and their employees come together in support of helping local families.
- We also continue to grow our It Starts With Mom® maternal health campaign with support from corporate sponsors like Clearblue®, and have revamped our website for an enhanced user experience. Through a comprehensive marketing strategy, this campaign delivers critical health education to families right where they’re at, right when they need it.
- Next week, we head into NICU Awareness Month, a time for March of Dimes to honor NICU families and providers, raise funds for our NICU Family Support® program, and celebrate our new national corporate sponsor, Masimo Stork.
- And our It Starts With Mom point-of-sale fundraising platform is gaining momentum with all new assets and support from amazing retail partners like Circle K and many others.
Thank you, partners, for standing with us as we continue our fight to improve the health of moms and babies!
'Til next time!
Elizabeth Dunn
VP, Corporate Engagement
March of Dimes
Clearblue® and March of Dimes partner to support moms and moms-to-be
Since 2020, Clearblue® and March of Dimes have partnered to support moms and moms-to-be with the knowledge and tools to have healthy pregnancies and births. Knowing that younger audiences turn to social media for instant access to information, visual content, microlearning, and user-generated educational experiences, we recently collaborated with Clearblue® to develop a series of TikTok videos around maternal health to reach today’s moms and moms-to-be. This year, we released four new videos on topics such as mental health when trying to conceive and Black maternal health. With paid support behind them, views on TikTok have reached upwards of 9.6 million.
Masimo Stork partners with March of Dimes to support NICU families
We’re excited to announce our new partnership with Masimo Stork who is joining March of Dimes as a national sponsor of our NICU Family Support® program, which provides support and guidance to over 50,000 families annually. Masimo manufactures the Stork™ Smart Home Baby Monitoring & Alarm System, launched to empower confident parenting for all caretakers including NICU families who need additional resources and education during their transition home. Masimo is a global leader in innovative monitoring technologies, including their proprietary SET® technology which is trusted to monitor over 10 million babies in hospitals every year*.
*Estimate: Masimo data on file
Circle K expands retail fundraising for March of Dimes
Our partners at NewYork-Presbyterian recently launched a March of Dimes Mom & Baby Mobile Health Center® that provides high-quality healthcare to women who are pregnant and of childbearing age in underserved communities in New York City. The mobile center brings pregnancy, post-birth, and women’s healthcare directly to women right in their communities, regardless of their insurance or immigration status.
A slice of the pie for moms and babies in North Carolina
This summer, Mellow Mushroom Pizza Bakers joined our It Starts With Mom® point-of-sale fundraising movement for March of Dimes in pizzerias throughout North Carolina to help local moms and babies. The campaign ran for six weeks, and will double in duration next year. Franchise owners reported positive feedback from both staff and customers on feeling good about being able to give back locally and support our cause. Their experience echoes consumer research on the power of retail fundraising, with 73% of consumers feeling more positive or neutral toward the retailer after giving at the register (Accelerist, 2023).