Corporate Engagement Newsletter – January/February 2024

Hi Friend,

We hope you’re having a great start to 2024! Thank you for your support of March of Dimes’ mission. We’re making significant strides in our research, advocacy, and programmatic work. Our research teams have recently published groundbreaking studies on preterm birth prevention. Our advocacy teams have successfully lobbied for policies that expand health coverage and medical leave for new parents at both state and national levels. And our programs and education continue to expand, providing vital services and resources to so many families across the country when they need it most.

Corporate partners like your company fuel our fight to eliminate racial disparities in maternal and infant health. Corporate support is bringing our mobile health centers to maternity care deserts, and helping us launch critical awareness campaigns. We’ll keep up this momentum as we develop more ways to support families facing pregnancy complications or with a baby in the NICU, and we’ll continue to drive innovation in preterm birth prevention and treatment.

And Friend, you make all of this possible! We invite you to watch this quick video from our President and CEO, Dr. Elizabeth Cherot, as she reflects on what we achieved last year and what we aim to accomplish in 2024. It’s only with corporate support that we can help more families experience the joy of a healthy pregnancy and birth.

'Til next               

Elizabeth Dunn               
VP, Corporate Engagement               
March of Dimes

March for Babies corporate sponsorships now available

March for Babies is our signature campaign that mobilizes thousands of families and company teams across the nation to march for healthy moms and strong babies. This campaign also celebrates the support of hundreds of local and national corporate partners.

Corporate partnerships are now available for March for Babies, which runs April through June 2024 in all major metropolitan areas of the country. This campaign offers sponsors powerful marketing opportunities that carry high relevance and visibility with our core audience: moms. And when today’s consumers think a brand has a strong purpose, they’re 4X more likely to trust the company [Accelerist, 2022].

In addition, companies can show their support through a March for Babies Employee Team, where colleagues come together to fundraise and participate as a group in their local walk. The result is a joyful employee engagement experience that has a direct impact on the health of families.


Burger King activates retail fundraising for families in Puerto Rico

CE News Burger King

Our mission extends to support for families in Puerto Rico. We’re excited to announce a new corporate partnership from our Puerto Rico market: Burger King. Across 160 stores in only four weeks, Burger King associates and customers raised nearly $200,000 to help moms and babies in their communities.

Burger King employees also participated in our March for Babies walk in Fajardo, Puerto Rico.

This is a strong example of how point-of-sale fundraising can quickly accomplish extraordinary feats in raising critical mission funds while elevating a brand’s support for moms and babies.


Gerber renews their national sponsorship of March for Babies

CE News Gerber

Gerber will support March for Babies as a national sponsor in 2024, aligning their global brand with our nationwide movement across 80+ major markets. Gerber has supported March of Dimes since 2018 in alignment with our shared belief that healthy babies start with healthy parents and healthy communities.

In 2023, Gerber sponsored March for Babies for the first time, reporting a record number of employee involvement in our campaign. Again this year, Gerber will feature product sampling and co-branded signage at five March for Babies walks in their selected markets.

As a national sponsor in 2023, March of Dimes elevated Gerber’s brand to consumers nationwide across 1.68M+ emails, 25M+ media impressions, 3.3M+ website impressions among our shared audience: moms and families.


H-E-B employees and customers triple retail fundraising results in 2023


For 20+ years, Texas-based H-E-B has activated point-of-sale fundraising campaigns for March of Dimes, raising more than $536,000 in 2023 alone across 377 stores through customer donations. Last year, H-E-B added a round-up option to their checkout process, which yielded a 338% increase in funds raised from 2022 to 2023.

In addition to their retail campaigns, this top-ranked grocer sponsors numerous regional programs and events to support March of Dimes, including March for Babies walks across Texas to bring their employees together to help all families get a healthy start. With this additional support, H-E-B raised an incredible $771,000 for our mission last year.


Quest Diagnostics Foundation helps expand collective impact initiatives

CE News Quest

March of Dimes and the Quest Diagnostics Foundation, as part of its Quest for Health Equity initiative, have joined forces this year to leverage the power of collective impact to increase access to maternal and infant healthcare and health education in Houston, Miami, and Chicago. The grant is part of the Quest Diagnostics Foundation’s strategic effort to collaborate side-by-side with local stakeholders to support community-led initiatives that address social determinants of health.

This collaboration allows March of Dimes to expand on our local impact and more deeply address the root cause of health inequities and create lasting change through education and outreach within these communities.