Better Starts for All Program by Reckitt Brands

Reckitt joined March of Dimes in 2019 as a proud corporate partner to spearhead Better Starts for All, an initiative designed to ensure all moms and babies in the U.S., especially those with the greatest need, can have a healthy and strong start.

Better Starts for All is a resource for pregnant women and families to access information on preconception, prenatal and postpartum care, and facts on the COVID-19 pandemic as it relates to their health. Through Better Starts for All, Reckitt and March of Dimes aim to advance solutions towards eradicating maternity care deserts in the U.S.—counties with little or no hospitals offering obstetric services—by utilizing mobile health resources, supportive pregnancy care and virtual programming.

Reckitt is a holding company that includes the brand Enfa, which manufacturers products ranging from child nutritional products to vitamins and baby thermometers. Our partnership was carefully vetted in accordance with our policy on breastfeeding. Our work together supports the WHO Code recommendation for exclusive breastfeeding in the first six months of life, and we encourage continued breastfeeding for up to two years and beyond.