For the past seven years, United Airlines has been a proud national sponsor of March for Babies and the official sponsor of the March of Dimes National Ambassador Program - an annual campaign, which started in 1946 that puts a face on the March of Dimes mission. United and its employees are committed to making the communities they serve a priority. With an employee base of 85,000 strong, United is helping the March of Dimes reach hundreds of thousands of families with important information about having full-term pregnancies and healthy babies. Also part of United Airlines’ sponsorship are in-kind services, advertising and promotion, engagement of their customers through in-flight and online media, and messaging to MileagePlus members.
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
SOURCE: Gallup, 2008 and 2009
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.