This regional supermarket chain has raised more than $35 million since the beginning of its partnership with the March of Dimes in 1995. Publix employees and customers have come together to accomplish this – through participation in March for Babies teams as well as donations at check-out – all to support the March of Dimes mission to improve the health of babies.
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
SOURCE: Gallup, 2008 and 2009
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability.
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.