Awareness Products

Our promotions and product partnerships provide an easy way for consumers to display or demonstrate your support for March of Dimes. It may be proudly wearing a March of Dimes logo item from one of our approved vendors, buying a licensed product that triggers a donation or participating in a special sale at one of your favorite stores. We strive to provide our donors with unique and rewarding ways to support our cause.

Most common questions

How does March of Dimes do as a brand?

March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.

  • March of Dimes is #1 recognized major health charity by moms
  • March of Dimes is the #2 recognized major health charity by women

SOURCE: Gallup, 2008 and 2009

What standards does the March of Dimes go by?

March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability.

What's required to be a partner or sponsor?

All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.


Beaulieu of America, a leader in floor covering founded in 1978, is based in Dalton, GA. As the third largest flooring manufacturer and the largest carpet-only maker in the world, Beaulieu is a national partner of the March of Dimes 2013 imbornto® campaign. As a campaign partner, Bliss by Beaulieu Indulgence proudly supports the March of Dimes through consumer purchases at retail. For every square yard purchased in May, June and July 2013, Beaulieu will donate $.50 to March of Dimes.

Bon-Ton Stores

The Bon-Ton Stores, Inc., with corporate headquarters in York, PA and Milwaukee, WI, operates 272 department stores, including 11 furniture galleries, in 24 states throughout the Northeast, Midwest and upper Great Plains. The Bon-Ton Stores operate under seven nameplates, including Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers. The Bon-Ton Stores joined the March of Dimes in 2013 supporting the launch of the imbornto® campaign.  From Mother’s Day through Father’s Day, Bon-Ton is committed to raising funds to ensure that all babies are born strong and healthy. Activation includes in-store and on-line opportunities for customer donations and engagement. 

Duchesnay USA

The March of Dimes and Duchesnay USA are working together to education women about NVP – nausea and vomiting of pregnancy.  Also known as morning sickness, VP is the most common pregnancy symptom, affecting 70 to 85 percent of pregnant women.  To provide access to information on NVP that can help women manage their symptoms, Duchesnay USA launched - a comprehensive NVP resource that includes recipes, lifestyle management ideas and articles by experts. 


Due in a Few

Even before the baby bump becomes apparent, soon-to-be moms can announce their upcoming bundle of joy by wearing Due in a Few’s Pregnancy Pins (available in pink, blue and white).  New to the retail environment, Due in a Few founders designed the ribbon pin, which they expect to become a universal symbol of pregnancy, not only a business opportunity, but also as a way to support March of Dimes.  Sold online currently, a portion of proceeds from sale of the pins will benefit March of Dimes.

Martha Stewart Living Omnimedia

Martha Stewart Living Omnimedia’s media offerings include award-winning magazines, innovative websites, digital apps, radio and books, all helmed or inspired by Martha Stewart. Just as March of Dimes inspires and supports families, MSLO’s portfolio of properties elevates the meaningful moments of life, love and family. In 2013, MSLO brings this inspiration to the March of Dimes imbornto® campaign as its lead media partner. MSLO has committed through a custom digital program to support the March of Dimes with a $1,000,000 donation.

Mud Pie

Since 1988, Mud Pie has designed thoughtful giftware and distributed it through independent and premier department stores. The company, based in Stone Mountain, Ga., continues to be a leader in the gift, baby, and women’s accessories sectors of the giftware and home accents market. Mud Pie and the March of Dimes stand strong in the effort to ensure healthy first steps for all babies. As a partner of the imbornto® campaign in 2013, Mud Pie is proud to support the March of Dimes with a 10¢ donation from every pair of socks sold, and a minimum contribution of $100,000.

Provide Commerce

Provide Commerce joined the March of Dimes family in 2008, with specific activation around the ProFlowers brand.  ProFlowers is a leading e-commerce flower retailer in the United States.  As part of the imbornto® program in 2012 and 2013, ProFlowers makes a donation to the March of Dimes for every bouquet ordered through a designated URL.  ProFlowers has contributed over $200,000 over the course of their relationship to help fund the March of Dimes mission.

©2013 March of Dimes Foundation. The March of Dimes is a non-profit organization recognized as tax-exempt under Internal Revenue Code section 501(c)(3).