Mission Pharmacal

This 60-year-old privately held pharmaceutical company partners with the March of Dimes to help raise awareness among women about the importance of folic acid intake prior to and during early pregnancy. Mission is the maker of the CitraNatal prenatal vitamin family of products. As a national sponsor of March for Babies, Mission Pharmacal is raising awareness through co-branded online advertising and on packaging, through literature/product displays in OB/GYN offices nationwide, and other promotional activities including the company’s Dr. Smith’s Diaper Ointment brand. The company’s headquarters employees and more than 180 sales representatives passionately support the March of Dimes through March for Babies participation.

Most common questions

How does March of Dimes do as a brand?

March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.

  • March of Dimes is #1 recognized major health charity by moms
  • March of Dimes is the #2 recognized major health charity by women

SOURCE: Gallup, 2008 and 2009

What standards does the March of Dimes go by?

March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability

What's required to be a partner or sponsor?

All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.

©2013 March of Dimes Foundation. The March of Dimes is a non-profit organization recognized as tax-exempt under Internal Revenue Code section 501(c)(3).