This 60-year-old privately held pharmaceutical company partners with the March of Dimes to help raise awareness among women about the importance of folic acid intake prior to and during early pregnancy. Mission is the maker of the CitraNatal prenatal vitamin family of products. As a national sponsor of March for Babies, Mission Pharmacal is raising awareness through co-branded online advertising and on packaging, through literature/product displays in OB/GYN offices nationwide, and other promotional activities including the company’s Dr. Smith’s Diaper Ointment brand. The company’s headquarters employees and more than 180 sales representatives passionately support the March of Dimes through March for Babies participation.
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
SOURCE: Gallup, 2008 and 2009
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.