Kmart Corporation

The March of Dimes is proud to recognize Kmart as the Foundation’s longest-standing corporate partner and largest contributor to its mission, having raised more than $110 million over the past 30 years. Kmart customer and associate contributions have reached levels yet to be attained by any corporation in our history. 2013 marks the 21st year that Kmart has been the exclusive national mass merchandise retail sponsor of March for Babies. Their partnership is part of Kmart for KidsSM, the umbrella program for Kmart’s philanthropic initiatives, which focuses on improving children’s health and wellness. The strength of the March of Dimes/Kmart partnership, the desire to ensure the health of all babies and the sheer passion and compassion of Kmart customers and associates continues to inspire us all.

Most common questions

How does March of Dimes do as a brand?

March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.

  • March of Dimes is #1 recognized major health charity by moms
  • March of Dimes is the #2 recognized major health charity by women

SOURCE: Gallup, 2008 and 2009

What standards does the March of Dimes go by?

March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability

What's required to be a partner or sponsor?

All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.

©2013 March of Dimes Foundation. The March of Dimes is a non-profit organization recognized as tax-exempt under Internal Revenue Code section 501(c)(3).