The Bon-Ton Stores, Inc., with corporate headquarters in York, PA and Milwaukee, WI, operates 272 department stores, including 11 furniture galleries, in 24 states throughout the Northeast, Midwest and upper Great Plains. The Bon-Ton Stores operate under seven nameplates, including Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers. The Bon-Ton Stores joined the March of Dimes in 2013 supporting the launch of the imbornto® campaign. From Mother’s Day through Father’s Day, Bon-Ton is committed to raising funds to ensure that all babies are born strong and healthy. Activation includes in-store and on-line opportunities for customer donations and engagement.
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
SOURCE: Gallup, 2008 and 2009
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability.
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.