A few dollars given individually might not seem like much, but through many such small acts of generosity, Kmart’s Shop Your Way members, customers and associates donated a record-breaking $11 million this year to support the March of Dimes! Kmart has been the March of Dimes top corporate partner for more than three decades, and its overall fundraising efforts now total more than $125 million.
Tim Austin, Senior Vice President of Retail Services at Kmart and the 2014 March for Babies National Chair, led this year’s extraordinary effort. The company’s amazing achievement sets a new pinnacle for the successful partnership between the two organizations.
“Kmart’s commitment to the March of Dimes is historic,” said Mr. Austin. “Helping babies clearly resonates with our customers and associates, and personally, it brings me great joy. The mission of the March of Dimes touched my own family this year as my grandson was born prematurely. Kmart’s ongoing efforts to support the March of Dimes helps fund education programs and research initiatives that can help more babies, like my grandson, receive the healthy start in life they deserve.”
“With Kmart as our partner, hundreds of scientists now are working together to discover the unknown causes of premature birth”, said Dr. Jennifer L. Howse, president of the March of Dimes. “Our work has helped reduce the US preterm birth by more than 10 percent since 2006, sparing thousands of babies from death and disability. We are truly grateful to everyone at Kmart for their remarkable contributions to this effort.”
A million thanks, Kmart, for all that you do to support the March of Dimes each year!