National March for Babies sponsor Famous Footwear is a pacesetter in the specialty retailer category. Their highly successful in-store, customer donation campaigns in the spring and fall (conducted in all Famous Footwear and Naturalizer stores) raises more than $1.5 million each year, with employees behind every dollar raised. Famous also collaborates with Saucony as the “Official Shoe Sponsor of March for Babies,” offering shoes that benefit March of Dimes which are available exclusively at Famous Footwear stores and online at famous.com. Famous Footwear’s parent company, Caleres, engages their employees through participation and support of March for Babies, too. Since 1997, Famous Footwear customers and associates have contributed more than $19 million.