National March for Babies sponsor Famous Footwear is a pacesetter in the specialty retailer category. Their highly successful in-store, customer donation campaigns in the spring and fall (conducted in all Famous Footwear and Naturalizer stores) raises more than $1.425 million each year, with employees behind every dollar raised. Famous also collaborates with Dr. Scholl’s as the “Official Shoe Sponsor of March for Babies,” offering a collection of shoes benefiting March of Dimes that are available exclusively at Famous Footwear stores and online at famous.com. The spring campaign will also include specially designed March of Dimes socks, of which $1 of every pair sold benefits March of Dimes. And, this Mother’s Day through Father’s Day, Famous Footwear, together with Crocs, is supporting the March of Dimes imbornto® campaign via a donation to March of Dimes for every pair of Crocs sold in store or online. Famous Footwear’s parent company, Brown Shoe Company, engages headquarter’s employees through participation and support of March for Babies, too. Since 1997, Famous Footwear customers and associates have contributed more than $142 million.