Beaulieu of America, a leader in floor covering founded in 1978, is based in Dalton, GA. As the third largest flooring manufacturer and the largest carpet-only maker in the world, Beaulieu is a national partner of the March of Dimes 2013 imbornto® campaign. As a campaign partner, Bliss by Beaulieu Indulgence proudly supports the March of Dimes through consumer purchases at retail. For every square yard purchased in May, June and July 2013, Beaulieu will donate $.50 to March of Dimes.
Most common questions
How does March of Dimes do as a brand?
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
- March of Dimes is #1 recognized major health charity by moms
- March of Dimes is the #2 recognized major health charity by women
SOURCE: Gallup, 2008 and 2009
What standards does the March of Dimes go by?
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability.
What's required to be a partner or sponsor?
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.