MACY'S HOSTS NINTH ANNUAL
Tim Kauffman, State Director of Communications, March of Dimes, (614)306-1684, firstname.lastname@example.org
Macy's offers customers a one-day 25 percent discount with a $5 donation to March of DimesColumbus, OH, August 19, 2014
Macy’s and the March of Dimes invites customers to participate in its ninth annual national Shop For A Cause charity event on Saturday, Aug. 23, 2014. Macy’s “Shop For A Cause” is a unique, one-day-only shopping event created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.
Macy’s has designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of “Shop For A Cause” savings passes in Macy’s stores and on macys.com on Aug. 23.
"Macy's is committed to giving back, nationally and to our local communities," said Martine Reardon, Macy's chief marketing officer. "For the last eight years, Macy's Shop For A Cause program has provided our customers and associates the opportunity to show their support and give back to their local community organizations while enjoying great savings at Macy's. We are honored to partner with March of Dimes as our national in-store beneficiary and to offer our customers an easy and convenient way to make a positive difference in the lives of others."
Customers can also shop online at macys.com, as passes purchased there on Aug. 23 will also benefit the March of Dimes.
“Macy’s support has been critical in helping us provide moms and families with access to prenatal education programs important to improving baby health,” said Lisa Hawker, Board Chair, March of Dimes Ohio Chapter, “Shop For A Cause demonstrates Macy’s corporate responsibility and support for communities, volunteers, and families across the country.”
Last year’s Shop For A Cause one-day shopping event has raised $95,657 in Ohio to help the March of Dimes give more babies in our community a healthy start in life. Programs for moms and babies in Ohio that have benefited from those funds over the last year include:
Centering Pregnancy - Provided access for women to group prenatal care, a model that combines prenatal health care, education and support and has been shown to reduce the incidence of preterm birth and low-birthweight babies and empowers women to choose health-promoting behaviors.
Enhanced prenatal care - Supports services that make prenatal care and other necessary health care services and information more accessible to women who may otherwise not be able to have regular appointments with a health care provider during their pregnancy.
Public Education and Outreach - Educating women and their families on how to have a healthy pregnancy, the importance of prenatal care, how to access health care and other community services, and how to prepare a safe and healthy environment when their baby comes home.
March of Dimes is the leading non-profit organization for pregnancy and baby health, working to improve the health of babies by preventing birth defects, premature birth and infant mortality. By purchasing a shopping pass in store or online at macys.com on Aug. 23; customers can support the work of the March of Dimes while enjoying a day of spectacular discounts, entertainment and special events at Macy’s.
For more information about Macy’s Shop For A Cause, visit macys.com/shopforacause.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, images and contacts, please visit our online pressroom at macys.com/pressroom.
About March of Dimes
The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and information, visit marchofdimes.orgor nacersano.org Find us on Facebook and Twitter.
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