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FIRST RESPONSE™

Our partners and sponsors make a commitment of their time and money to help babies get a healthy start, and play an integral role in advancing the March of Dimes mission through research, education and community service programs nationwide.

FIRST RESPONSE™

Church & Dwight Co., Inc., maker of the FIRST RESPONSE™ brand, the market leader in home pregnancy testing. Their national partnership aims to reach women of childbearing age and promote the importance of early pregnancy detection and prenatal care. Joint messaging, which is woven into on-pack branding, literature/product displays and in-store promotion, focuses on informing women that the sooner they know they are pregnant, the sooner they can start giving their babies a healthy start. In 2014, Church & Dwight is extending the reach of its FIRST RESPONSE™ brand by partnering with the March of Dimes Prematurity Awareness Campaign and supporting content on nacersano.org
 

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Corporate Connections

A monthly look at mission initiatives and partner impact.