Together we took actions to Give them tomorrow.

Shout out

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Join the social community to raise awareness on November 17 using #worldprematurityday

Reach out

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Send a message of hope to a family who needs it, and we'll hand-deliver it

Help out

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Fund prematurity research that saves babies' lives

Seize this moment

Give them tomorrow is a universal call to do something today to help moms and to save babies. You can help us fight birth defects and premature birth to change lives.

Our partners are helping in this fight.

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  Reach out

Choose a card, write a quick message and we'll hand-deliver it to a family in the Newborn Intensive Care Unit (NICU). Your words will give strength to a family that is unable to take their baby home today.

  Shout out

There's nothing like watching a baby discover a first — first smile, first food, first step. It's unforgettable. Post your amazing #babysfirst moments with #givethemtomorrow to celebrate each memory and help give other families tomorrow. Many families are struggling for one day with their child — and sometimes a baby's first can also be its last.

Now through World Prematurity Day on November 17, add your voice to help babies everywhere! Shout out instantly to your social community with a message on Thunderclap and go purple by changing your profile picture on Facebook and Twitter. Wear purple, light your home or office purple and come up with your own ways to turn the world purple in support of prematurity awareness. Just don’t forget to snap a photo and post it with the hashtags below.

There's nothing like watching a baby discover a first—first smile, first food, first step. It's unforgettable. Post your amazing #babysfirst moments with #givethemtomorrow to celebrate each memory, and help give other families tomorrow.

Share #worldprematurityday and #givethemtomorrow to make a difference for moms and babies.

      Help out

    Premature birth is the #1 killer of babies. We’re doing something today — and we need you — to help the 380,000 babies born too soon. We want more states to get an A on our Premature Birth Report Card and fewer families to call the Newborn Intensive Care Unit (NICU) their home. Together we can beat prematurity before it claims many more innocent babies this year.

    The Premature Birth Report Card is out. See how the premature birth rate is different in your community than others across the country.

    We're doing something today — and we need you — to help the 380,000 babies born too soon this year, so fewer families call the Newborn Intensive Care Unit (NICU) their home.

    About 200 of the brightest minds are collaborating at our five Prematurity Research Centers to find solutions that once seemed impossible.

    We're setting the gold standard at our five Prematurity Research Centers, where about 200 of the brightest minds are collaborating to create major breakthroughs in prematurity. By working together, our scientists and researchers are getting to the heart of answers and finding solutions that once seemed impossible. Your donation will help us continue to lead the way in prematurity research, support more families and solve this crisis.

    Making a difference today

    Our generous partners are committed to helping us save babies' lives. Check them out, shop for gifts or become one of our valuable corporate partners to help give every baby a fighting chance.

    Corporate partners

    Media partners

    Coporate partner Huffington Post Logo Media partner People Logo Media partner Scripps Logo Media partner AOL Logo Media partner Mommy Nearest Logo
    Mud Pie believes that every baby deserves the chance to start life healthy, from head to toe. Once again in 2016, they will donate a dime from the purchase of soft baby headbands and socks to the March of Dimes as part of the Give them tomorrow campaign. In addition, Mud Pie extends the partnership through the creation of the new “love” bank, with $5 of every purchase benefiting the mission. Over the past four years, Mud Pie has committed over $500,000 to help every baby start off on the right foot. Philips Avent and the March of Dimes are devoted to giving babies the healthiest start in life. Feeding is an essential part of early development to nourish your baby and nurture your bond as parent and child. As part of the Give them tomorrow campaign, Philips Avent is contributing to healthier futures for all babies. In addition to their financial commitment supporting the lifesaving work of the March of Dimes, Philips Avent will donate bottles, breast pumps and baby monitors to mothers in need through the partnership. Since 2003, Famous Footwear has been a dedicated March of Dimes partner in the fight to give every baby a fighting chance. Through their in-store, online and corporate campaigns, Famous Footwear has raised over $18 million to support our mission. As part of the Give them tomorrow campaign, Famous Footwear customers who make a donation to the March of Dimes in-store or online November 3-20 will receive 10% off a future purchase. ALEX AND ANI | CHARITY BY DESIGN® continues their partnership with the March of Dimes through their Special Delivery Charm Bangles honoring mothers, fathers, and all families as they embark on this special journey together. ALEX AND ANI is donating 20% of the purchase price* from each Special Delivery Charm Bangle sold, with a minimum donation of $25,000, between January 2016 and December 2016 to the March of Dimes. Since 2014, ALEX AND ANI has donated more than $400,000. A leader in the grocery retailer industry, ALDI values every customer—especially the little ones. ALDI is helping busy moms and dads with Little Journey, their first full line of baby products. The new line offers nearly 50 high-quality baby feeding and changing essentials, including organic puree pouches and diapers for newborns to toddlers. In honor of Little Journey supporting parents and little ones alike, ALDI developed a partnership with the March of Dimes through a $100,000 donation in support of the 2016 Give them tomorrow campaign. Through the donation, ALDI will help the March of Dimes to improve the health and wellness of moms and babies across the US through healthy pregnancy and prenatal care programs. ALDI is committed to giving every baby a fighting chance and is a strong supporter of families in communities across the country.  Bon-Ton is proud to be part of the movement to give every baby a fighting chance through their donation of nearly $1.2 million to the March of Dimes since 2013! This year, Bon-Ton donated $50,000 from April 29 through May 17 through a special in-store promotion. With a $3 donation at any Bon-Ton, Bergners, Boston Store, Carson’s, Elder-Beerman, Herberger’s or Younkers store, customers received a special $10-off coupon! Reaching millions of moms worldwide with our Ovia mobile apps, Ovia is the leading fertility, pregnancy, and parenting digital health platform committed to bringing women who are expecting or looking to get pregnant. Through the company’s fertility and pregnancy apps, March of Dimes and Ovia are working together to bring important information on healthy pregnancies and healthy babies to women nationwide within the 2016 Give them tomorrow campaign. Since 2010, the Anthem Foundation has provided more than $4.3 million in generous grant funding to the March of Dimes to bring prenatal services and education to pregnant women across 15 states. The Anthem Foundation grant enables the March of Dimes to scale and spread CenteringPregnancy®, a group prenatal care model, smoking cessation programs, quality improvement initiatives related to the elimination of early elective deliveries, and Healthy Babies are Worth the Wait Community Programs. This bar reflects actions taken by people like you who have shouted out in social media, reached out to a NICU family or helped out moms and babies by donating to lifesaving research September 1 through November 30. Pampers has been working closely with NICU nurses to design the new Preemie Swaddlers Size P-3 diaper, to fit the tiniest premature babies weighing as little as 1 pound (500 grams). To underscore the importance of this development, Pampers has joined forces with March of Dimes. Together we will celebrate all babies, especially those in the NICU, and those who care for them under the Pampers Touches of Love campaign. Little Lotus is a line of baby products (including swaddle and sleeping bags for newborns – 2 years) using a proprietary fabric inspired by NASA spacesuits to keep babies at the optimal temperature, helping them to sleep better. Little Lotus is a consumer line of Embrace Innovations. Embrace Innovations is committed to helping save the lives of preterm infants in the developing world through the Embrace Warmer, a low-cost baby incubator that stabilizes a baby’s body temperature.

    About Give them tomorrow

    Beginning this fall, Give them tomorrow unites the efforts of the March of Dimes, corporations, organizations and individuals to generate awareness and funding to fight birth defects and premature birth.

    When you take action to #givethemtomorrow you will help us provide programs, education, lifesaving research and a voice for families to give every baby a fighting chance. This is a universal call to help moms and babies — together we can do something today to save babies' lives.

    Beginning this fall, Give them tomorrow unites the efforts of the March of Dimes, corporations, organizations and individuals to generate awareness and funding to fight birth defects and premature birth.

    When you take action to #givethemtomorrow you will help us provide programs, education, lifesaving research and a voice for families to give every baby a fighting chance. This is a universal call to help moms and babies — together we can do something today to save babies' lives.

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