Publix Customers and Associates Support March of Dimes - Register campaign runs April 5-26 and supports stronger, healthier babies
Maitland, Florida, March 24, 2014
Publix Super Markets, Inc. is working alongside the March of Dimes for stronger, healthier babies, and the grocery giant will ask its customers to join them in their quest during their annual fundraising campaign from April 5-26.
The register campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 26 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love creating an impressive in-store display.
“Our customers and associates have trusted us to support organizations and programs that make a difference in the communities in which we live and work,” said Maria Brous, Publix director of media and community relations. “We are passionate about the health and wellness of our customers and supporting healthier moms and babies is an extension of who we are. We are proud of our partnership with March of Dimes and thankful for the research and advocacy they are able to provide our communities and beyond.”
Publix is the #2 March for Babies Team in the country. As one of the 10 largest-volume supermarket chains in the United States with over 166,500 employees in 1,077 locations in Florida, Georgia, South Carolina, Alabama, Tennessee, and North Carolina, Publix customers and associates raised an incredible $5 million in 2013 and $50,000,000 since 1995 to help give all babies a healthy start and educate moms-to-be about the importance of taking the B vitamin folic acid.
“As we celebrate more than 75 years of stronger, healthier babies, we honor Publix as one of our most valued partners. Their corporate commitment to the community is matched by their associates’ enthusiasm for this campaign,” said Julie Laird, Regional Vice President, March of Dimes. “The dollars raised are vital to continuing the lifesaving research, advocacy and education that we provide to professionals and families. We love shopping in the stores during the campaign, and seeing their impressive displays in support of healthier moms and babies.”
Everyone is encouraged to join in the celebration. To find a walk near you, visit marchforbabies.org to sign up and raise additional funds to support the March of Dimes.
Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix and our associates excel in community involvement, volunteerism and a commitment to our market areas and beyond. Publix's commitment to diversity has contributed to our success in being a great place to work and shop.
About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. Find out how you can help raise funds to prevent premature birth and birth defects by walking in March for Babies at marchforbabies.org. For the latest resources and information, visit nacersano.org. Find us on Facebook and follow us on Twitter. The 2014 March for Babies is sponsored nationally by the March of Dimes number one corporate supporter Kmart, Macy’s, Famous Footwear, Cigna, Sanofi Pasteur, Mission Pharmacal, United Airlines, and Actavis.